Cities
Your program is doing a lot. Most residents have no idea.
Ridright puts your disposal guidance where residents are already looking — on Google, on your website, and in their hands — so the program you've built actually reaches the people it's meant to serve.
The Challenge
What program managers tell us
Solid waste program managers at cities are often one or two people doing five jobs. They manage the website, create outreach materials, coordinate HHW events, handle state compliance, and answer the phone — all while trying to actually run a program they care about. Here's what they tell us gets in the way.
Residents don't know what you accept — and you can't reach them at the moment they need to know
A resident standing at the bin with a dead battery in their hand isn't going to dig through your city website to find the recycling guide PDF. They're going to guess. Or they're going to call. The information exists — it's just not findable at the moment it matters. And for the thousands of residents who moved in since your last mailer went out, they may not know a program exists at all.
The same 15 questions come in every single day
Where do I take old paint? Can I recycle pizza boxes? Is there an HHW event coming up? Every one of those calls takes five to ten minutes. Multiply that by dozens a week and it's hours your team doesn't have — spent on questions that have answers, if residents could just find them.
Your website information is always one update behind
Updating the solid waste section of the city website means submitting a ticket to IT and waiting. Drop-off locations change, accepted materials change, hours change — and in the meantime, residents get wrong information and show up somewhere that doesn't take what they brought. Then they call.
You know contamination is high. You just can't tell where the confusion is coming from
The hauler complains. Council asks questions. You do the best you can with a flyer in the quarterly newsletter and a social post that reaches your most civically engaged three hundred residents. But you have no way to know which materials are causing the most confusion, which neighborhoods have the worst sorting habits, or whether anything you're doing is working.
New programs are hard to launch without an outreach infrastructure
A new organics program. Updated HHW rules. A new drop-off site across town. Every change requires education, and most cities have no scalable way to deliver it. A Word document flyer and one Facebook post isn't a launch strategy — it's all that's available.
What Ridright Does About It
The most important thing Ridright does isn't build a tool for your website. It puts your program's answers on Google.
When a resident searches 'what do I do with old motor oil in [Your City],' they find the answer — in a search result, without ever thinking to visit the city website. Ridright indexes every material in your program on Google and other search engines. Your program reaches residents at the exact moment they're looking, instead of hoping they remembered you exist.
A searchable disposal guide, on your website and in Google search
Ridright embeds on your city website as a fully branded 'What Do I Do With' search — text search, category browsing, or barcode scan. Residents type any item and get an instant, accurate answer specific to your city's programs. And because every result is indexed, residents can find those answers through Google before they ever call.
You control the rules. One update, everywhere current.
Your admin dashboard is where you configure what gets accepted, where, and how — for 300+ materials. When the hauler changes their acceptance list or a drop-off location moves, you update it once and it's live immediately across your website, your search tool, and every indexed search result. No IT ticket. No six-week wait.
See what's confusing your residents — before they call
Ridright's analytics show you which materials are being searched most, where residents are getting unclear results, and which disposal categories have the highest confusion signals. For the first time, you'll know which materials to target in your next outreach campaign — based on what residents are actually struggling with, not what you assume.
HHW events without the coordination nightmare
Plan, promote, and manage your household hazardous waste collection events inside Ridright. Residents can register, get reminders, and add events to their calendars — all through a system connected to your program data. You stop managing participation through a Google Form and a prayer.
Outreach materials without a designer
The Outreach Toolkit gives you a drag-and-drop builder for postcards, bin stickers, flyers, and digital assets — all pre-loaded with your program's actual disposal data. When rules change, the materials pull from updated data automatically. What used to take a design request and three weeks takes an afternoon.
Residents can report confusion — and you'll know about it
The Communication Center captures resident questions, material-level feedback, and flagged guidance issues in one inbox. When something is wrong — a closed drop-off location, outdated hours, an item with no clear guidance — residents tell you through the tool instead of calling or giving up. You catch gaps before they become calls.
